Digital Advertising Manager – Oakland, California, USA
Job no: 493237
Work type: Contractor, Full-time
Location: NSW - Sydney CBD
Categories: Marketing & Communications
SEM Digital Advertising Manager
Located in Sunny California - San Francisco
Brazilian market - Portuguese Speaking Essential!
World Nomads Group is a company that is transforming the way we think about travel insurance. We are passionate about helping our customers get the most out of their travel experience, to encourage everyone to travel smarter, travel safer, we take care of the what if’s so our customers can focus on the fun.
We are a subsidiary of nib, one of Australia's fastest growing health insurers, and a leading online travel insurance business. As we develop markets globally, we are looking to build teams with high concentrations of talent. Customer Experience is a key area in which we actively seek to make a more meaningful and deeper connection with our customers. At World Nomads Group, we take Customer Satisfaction and Resolution very seriously, continuously improving our ability to help our customers get the best out of their travels.
This is an Oakland, USA-based role for the Brazilian operation of our Aussie company. We’re on the hunt for a Digital Advertising Manager based in Oakland, California to oversee our multiple streams of CPC advertising in Brazil (English and Brazilian Portuguese).
We believe travel is exciting and inspiring, but more than that, it can open minds and change lives. We are in the business of travel insurance … but we pride ourselves on being very unconventional.
- Investigating regional marketing technology opportunities to sup
- Driving sales from Google & Bing CPC channel to our Brazil Market, & driving leads from social CPC activity (FB, Instagram, primarily)
- Working with the marketing, design, program and content teams locally and in head office (Sydney) to optimize Brazil-specific activity on the above channels.
- Investigating marketing technology opportunities to support business goals (re-marketing, bespoke integrations) & execution of these campaigns.
- Working to target Cost-Per-Acquisition and budget cap.
- You are curious and passionate about travel, and keen to share your travel stories with us.
- The World Nomads brand voice, brand pillars, company values.
- You will be results driven -Enjoy Working effectively to achieve goals, targets and results. This role will suit an individual who sets challenging goals for self, prioritizes tasks, overcomes obstacles, and accepts accountability. Ability to execute on a plan with constrained resources.
- Exceptional organisational and planning skills with the ability to manage multiple projects to deadlines and keep stakeholders informed.
- Detail orientated and strong attention to detail will see you strive in this position. You will need commitment to drive sales and client/partner retention.
- You will like analytical thinking - This position is data informed, not necessarily data-driven. A love of testing and trialing things is ideal.
- Flexibility – Work hours are 8:30am -5:30pm, but some later hours may be required to accommodate team calls with staff in Sydney, Brazil and the Europe office.
- A minimum of 3 year’s commercial experience in Search Engine Marketing (primarily Google Adwords), campaign optimization, as well as web analytics (Google Analytics) or other online marketing roles in a sales environment.
- Exposure & experience with other digital marketing channels is welcome but not necessary: SEO, video, content strategy, social media, email, website production.
- Literacy in Google Analytics, Excel, HTML and strong comfort with collaborative software platforms, tracking traffic and other measurement data.
- Full proficiency in English and Portuguese is mandatory, professional level, verbal and written.
- An agency background is helpful to a point: but must be balanced with the ability to discern which current marketing trends are relevant to our business.
If you are someone with high energy, a positive outlook and a resilient nature this opportunity may be your dream come true. Get in touch today, find out more and start your journey with WNG.
Advertised: AUS Eastern Daylight Time
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